Here are five start -ups running Super Bowl ads this year ncvrs.com

The Super Bowl Weekend is here when Philadelphia Eagles launches New Orleans -i Kansas City Chiefs on Sunday night. While many people sound to Super Bowl for actual football, others put this for the mid -term performance and make some sound only to ads.

This year’s advertising list features many names you can expect in Super Bowl, from brewers, such as Budweiser and Coors, to salty snack companies like Doritos. We also see some ads from a handful of start -ups.

It may seem strange to a start -up business, especially with limited cash flow and venture capital investors. Millions are needed to grab an ad location At the big game. But sometimes the marketing strategy can pay off.

Bernard Schmitt, a professor at Columbia Business School, focused on marketing, telling Techcrunch before last year’s Super Bowl that while Super Bowl is a big audience to get to, it is often too wide to have an effective approach to many companies. But he added that this would allow a start -up business to be ashamed of their courage, which could help them stand out.

“It gives you the right to boast,” Schmitt said at the time. “Now I can say,” Oh, there was an ad on Super Bowl. “It changes the picture. It sounds like you’re a main player, a serious player.”

Here are the start -up companies that advertise ads during this year’s game:

Ramp

The Philadelphia Eagles star, who hinders Saquon Barkley, has not only become an investor of the fintech startup Ramp, but is also a star for the company’s first Super Bowl advertising. The 15 seconds ad “In the case of the Barkley was buried in the cost reports, it was made, shot and completed in seven days,” said Eric Glyman, co-founder and CEO of RAMP.

Opena

Openai debuts its first television ad In this year’s Super Bowl, according to the Wall Street Journal, which quoted insider sources. Although the details of the ad are thin, this step is not surprising, as the fight against AI dominance continues to warm up. Openai rival has run an anthropic five -second ad last year that said only “Claude for all of us. Anthropic ”, But he decided to sit in this year’s game.

Hims & his

HMS and his full -and -full -Health Society run the first Super Bowl ad and Get a lot of attention– The 60-second AD, which criticizes the creators of approved weight loss drugs, was called “provocative”. It should be noted that the company sells the most popular prescription weight loss drugs for their own knock-off versions and the FDA examines them for “misleading patients”.

Pop

The prebiotic soda brand broadcasts Poppi’s second Super Bowl advertising. The title “Soda Thoughts”: This year’s ad “explores the guilt that people face when they are considering drinking soda” Dose– Alix Earle, Jake Shane and Rob Rausch, creators from Love Island USA are the stars of ad.

Global papaya

Papayaya Global, a global workforce platform that has raised more than $ 440 million in venture capital, returns to the second Super Bowl. The starting first Super Bowl ad was ran in 2024 and received 114 million views and tripled traffic to the company’s website, says press release“This year, the company’s advertisement It focuses on how complex global payroll can be.