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Bed Bath & Beyond returns with smaller format stores, but some industry experts told Fox Business that the size of their shops didn’t matter as much as the product itself.

CSG Consulting founder Kimberly Reuter and Hitha Herzog, Hitha Herzog, Hitha Herzog, chief investigator of H Squared Research, Hitha Herzog, failed the nomination.

In the last week. Kirkland’s Inc. has entered into an investment agreement of $ 25 million with the parent company Bed Bath & Beyond, Oveerstock, Zulily and Buybuy Baby, in which Kirkland’s exclusive brick and mortar operator and licensee is a new, smaller “neighborhood”. Bed bath and beyond the locations nationwide.

In October, when the business was first announced, companies claimed to take advantage of the Kirkland shop’s operating expertise and its brick and mortar footprint, and would cure the “selection of iconic inherited suppliers”. Amy Sullivan, CEO of Kirkland Inc., said in a statement that “Kirkland’s home has a 58 -year legacy in the home decoration sector, and our brand and the organization have a fundamental strength in commerce and stores.”

Bed bath and beyond

The bed bath and the store are on display on June 29, 2022 in Miami. (Photo: Joe Raedle / Getty Images / Getty Images)

Reuter said that the old bed bath and Beyond had issues such as “bad stock management, slow acceptance of online shopping trends, and an excessive donation of coupon purchase”, which in 2023 submitted the bankruptcy protection of Chapter 11.

Bed Bath & Beyond Brand returns to physical shops

In June of the same year, Oveerstock purchased the company’s intellectual ownership for $ 21.5 million and changed its corporate name to Beyond Inc. in October, though it continued to fight for survival in the midst of developing retail dynamics. Last year, he supported an agreement with the container shop group, which would have allowed us to use some of the store’s real estate sites to present a selection of kitchen, bath and bedroom articles that would be branded together.

“Opening in a smaller format does not solve these problems,” Reuter said. To exacerbate the issue, the company served customers at a time when wide access to household items was limited. Nowadays, ruthless competition is taking place in the home goods market between Amazon, Temu, Target and Wayfair, Reuter said.

Herzog agreed, saying that while “the bed, the bath, and the too incredible brand is there,” this is where its value is primarily. ”

“The challenges of the business did not deal with brand recognition challenges, and the challenges were that the shops did not focus on what the consumer wanted at the local level,” Herzog said. He added that other large boxed shops, such as Walmart and Target, do better work for consumers in the local market.

The Reuter predicted that the best case of these shops is Kirkland’s own label and the physical business of Oventstock and Zulily products.

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“This game seems very similar to Tjmaxx home products. These physical places may become returns to brother -in -law,” Reuter said.

Regardless of the fact that Reuter said that if the bed bath and beyond, and Kirkland did not deal with the cause of the company’s failure, supply chain and inventory, they will “once again fail”.

Fox Business called Kirkland to comment.

Beyond the bed bath

People walk on October 1, 2021, in the bed bath and shop, neighborhood of the New York Triba. (Michael M. Santiago / Getty Images / Getty Images)

“Layered to this, the hanging growth of the tariffs, which in turn increases product costs, can be a perfect storm for another failure,” Reuter added.

On the other hand, Herzog said that support from Kirkland means significant tools, better placed in the company to overcome its previous challenges.

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Earlier, management made decisions that were not exactly in line with what their basic clients wanted, Herzog said. Today, Kirkland’s “leads the conversation and creates the schedule where this company goes,” Herzog said. “Because Kirkland supports them, this is a distinction this time.”

“Without handling management to the bus management point, they had problems. I don’t think they really understood the pivot. I think they stumbled after the pandemic,” Herzog said. “They did not understand how to fail their business enough to resist the retail industry and their business like Pandemic.”

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