DUB: Copy -Sales Application in which teens speak ncvrs.com

Social media changed everything from news consumption to purchase. Currently, Dub He thinks that you can do the same because of investments in the market -driven market, where users can track the trade of key investors with a few faucets. Think about the way you ticks you meet Wall Street.

Founded by Steven Wang, 23-year-old Harvard, who, with his parents’ blessing, began investing in a second class, receives the future of investment, not about collecting shares, but about taking people. The application allows users to follow the strategies of merchants, cover funds and even senior politicians. Instead of making individual commercial decisions, DUB users can copy a complete portfolio.

The concept struck a chord. Dub has already exceeded 800,000 downloads and raised $ 17 million In financing the seed – apparently a new round of works. It is less clear that DUB can avoid the failures of previous fintech start -ups.

The gamestop inspired

Retail investment has evolved dramatically over the past two decades. The $ 7 trading committee and cumbersome broker interface day were separated about a decade ago by mobile first platforms, such as Robinhood, which invited people to trade for free. At the same time, social media transforms how people, and especially Z Gen members make financial decisions.

As a Harvard student at the time of the outbreak, he tradered from his dorm room, “because he couldn’t really do anything at school” -Wang believed that these were the two tendencies, retail investment and influencing decision-making decision. collision course. Among the Gamestop Saga, Elon Musk’s ability to “move the dogecoin and bitcoin markets” and people’s willingness to “really follow ideas and individuals to a whole new level”. Wang decided to fall out in 2021 and start construction of the DUB.

Currently, the average user of the platform is between 30 and 35, says Wang, though the New York-based DUB is clearly in front of an even younger audience. In recent weeks, this editor has asked “investment like Nancy Pelosi” at the age of 15, after picking on Dub ads in Instagram.

Pelosi does not personally trade on dub; This is just a trader on the platform that reflects his publicity steps. Nevertheless, the idea caught fire. “Nancy Pelosi is growing 123% at Dub, Real Capital,” says Wang, “and we have made millions of dollars for our customers since the portfolio has launched the platform.”

Dub is not free. Wang decided to generate revenue from the beginning, and Dub does it today through a one -month subscription model. Wang also says that platform fees and some DUB’s “most popular” portfolio reduce these fees by 25%.

In the meantime, the DUB is partly sized through organic growth. “The creators who are good merchants in the application encourage audience recruitment,” says Wang, whose parents immigrated from China and grew up in Detroit.

The DUB invests aggressively into advertising, especially based on metah ads, especially for the acquisition of users, including on Instagram. “We are very fortunate to think that the wider American population really thinks there are people who have an advantage in the investment world,” says Wang.

Combat words

The question now is that the DUB will follow a similar path to other rapidly growing fintech start -ups, many of which have found themselves at the intersection of regulators. Robinhood interrupted finances by making trade free but also facing a pre -IPO regulatory check of 2021, and finally a feature that shower users with users digital confetti Every time they were commercially.

According to Dub, it is happy to avoid the same mistakes. The company spent more than two years before starting cooperation with Finra and SEC, ensuring that its model complies with financial rules. “We didn’t just navigate the control at Dub – we embracedToWang says. (Like Robinhood, Dub is a completely licensed broker dealer.)

The big difference, Wang says, is that the DUB aims to educate users, not just to encourage blind speculation. The platform shows risk scores, risk -adjusted yields and portfolio stability indicators to help make investors make good decisions.

He suggests that this is safer for investors than Robinhood. Wang says, “I respect what Vlad (Tenev) (CEO) has done to make trade free. But at the end of the day, to be super light without expert guidance, without education, is actually only the wider gambling. ”

In order to underline his opinion, Wang points to Robinhood’s decision -along with Coinbase and other stock exchanges -to make the memory Trump available to customers before President Donald Trump. As the price increased initially, the price has fallen since then. Wang says, “I think that basically incentives are only mistakenly set up between state -owned companies that have to make money now” and that their “generally” clients “probably lost money”.

(It is worth noting: During a recent conversation about the Robinhood Dub, Tenev suggested that the copy trade could be more interesting to regulators and that the DUB could not be under the “magnifying glass”, relatively smaller.)

Either way, not everyone is sold to the Dub’s vision. Against the greatest knock Such platformsCritics say that stock collection is underperforming passive investments in the long run, and studies show that the most active funds are unable to defeat the S&P 500.

This is a criticism that Wang knows – and on which he quickly steps back. On the one hand, he claims that many such studies are “taking cherries”. (“I bet most of them are sponsored by passive investment index companies,” he says.)

Also, says Wang, there is a reason for the active treated hedge bases such as the cytadel, blooming. “If we look at what ultra rich can do, they give money to Ken Griffin, Citadel, (because) they consistently gives a consistently not correlated yield year after year,” he says.

If, in a broader sense, “investigates the increase in cover funds and device management space”, Wang continues -this is why it is increasing. The reason for this is to make money for customers. ”