X expands the lawsuit over the “boycott” advertiser to include LEGO, Nestlé, Pinterest and others ncvrs.com

X now sued several advertisers in an anti -monopoly lawsuit that focuses on company CEO Linda Yaccarino, according to “systematic illegal boycases.”

Previously known as Twitter, the company first filed a lawsuit against the World Federation of Advertisers and its brand security initiative, the Global Federation of Responsible Media in August 2024.

Shortly after the WFA Interrupted garmthat “recent claims that unfortunately misinterpret their purpose and activities are distracted and have significantly evacuated their resources and finances.” At the same time, the organization’s CEO allegedly told the members to fight the lawsuit and “prove the full compliance of the competition rules in all our activities.”

X then added advertisers Including the jerk as accused in the lawsuit. Now, as originally According to the business insider reportone modified complaint He further expanded the suit to include Nestlé, Abbott Laboratories, Colgate, Lego, Pinterest, Tyson Foods and Shell.

The complaint claims that the WFA has “organized a advertiser via Garmon through Twitter, with the aim of force Twitter to meet the GARM brand’s safety standards in accordance with GARM satisfaction.” And he claims that these efforts have been damaged by Twitter/X, as advertisers “at least” 18 GARM-linked between November 2022 stop buying ads on Twitter and other advertisers “significantly” reduce their expenses.

“Most of the X advertising revenue comes from small and medium-sized businesses, which are not GARM members or clients of the GARM member advertising agency,” says the complaint. “As the boycott has a result of the demand for X advertising, the remaining advertisers of X are willing to pay.”

In fact, the lawsuit claims that advertising prices on X are “accused of being in the social media advertising market”, ie “staying from the purchase of advertisements from X, the boycott of advertisers leaves a valuable opportunity Low- priced advertising inventory on a platform whose brand security meets or exceeds the industrial requirement. ”

The lawsuit is not the only place where leaders offered pessimistic evaluation of X’s business. The company owner Elon Musk allegedly told workers in January that “user growth stagnated, revenue is not overwhelming and we are hardly broken.”