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XX-XY Athletics founder Jennifer Sey considers the company’s “Save Girls Sports” shirt, which must be labeled “Transphob.”
The starting sportswear is the XX-XY Athletics brand, founded by former US gymnast and Levi managing director Jennifer Sey, in the first 10 months of 2024.
Sey does not try to compete with Nike with Supremacy over sportswear. It recognizes the difference between resources between the company and industrial cars. It simply uses the real estate in which these companies have denied competition – activist clothing for women who oppose transmitting in sports and dressing rooms.
During the 2024 election year, this question lights a scattered counter -culture movement. Former college swimmer Riley Gaines, who was considered one of the pioneers of the movement with the lawsuit against the NCAA, as the Sey’s first brand ambassador had to face the 2022 NCAA championship with Lia Thomas.
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Jennifer Sey, former president of Levi Strauss & Co., discusses the right to “separate” Australia and responds to transgender golfer, Hailey Davidson, who is ‘Varney & Co.’ compete on her women’s tour.
Since then, the company has launched a NIL program. This list has added outstanding mountain western volleyball players, Brooke Slusser and Sia Liilii, and Gaines’s sister Neveely Gaines, a gymnast at the University of Kentucky.
But Sey is sincerely missing his brand and the cause is missing.
“There is no highest level of competitive female athlete or coach who has stood up to protect women’s sport,” Sey said. He added that women’s tennis legend Martina Navratilova is an example of a star who has but not actively competing.
“There are no top -level, top -level athletes who spoke. I think it’s an illustration of how far we have Because I think many people are afraid of calling terrible names. ”
Jennifer Sey, former president of Levi Strauss & Co., discusses the number and debt of festive spending and responds to the Imane Khelif Olympic boxer called the AP Women’s Athlete Award.
For Sey, all female athletes who have signed their brand so far have not been maintained to take over the downturn. And the reason for this is that each of them was in line with the protection of women’s sport before their signing.
But he thinks that this can change in 2025 and beyond and strives for it. They already have the pitch.
“I would say,” You enjoyed a huge opportunity, enjoyed a huge opportunity, and enjoy a huge opportunity. female.'”
But Sey also knows that this has financial obstacles.
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Jennifer Sey, former president of Levi Strauss & Co., says women are silenced when “Varney & Co.” is about the question of Trans Athlete.
“I won’t pretend that I can offer what Nike offers, or even what a vuori offers (financially),” said Sey from highlighting the potential brand’s ambassadors, who are on the fence. “But I am very comforted and courage to know that I stand up and do it right and you will grow with us and know that you are standing, you have done correctly and protects female sports for the next generations and protect the female Sports and financial opportunities that will come with our growth.
“But I’m not going to sit there and pretend to compete with Nike as much as I will pay for them, we are 10 months old … but we will grow.”
Sey says he is closely monitoring some potential stars athletes he knows “secretly on the side”.
“We know there are women who are secrets on our side who were not brave enough,” Sey said. “We wait patiently for their courage and do the right thing.”
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For Sey, talent attraction took place on Sunday when the company launched his latest video announcement. The “Real Girls Rock” ad depicts the brand’s ambassadors who stood up for women’s sport, facing vulgar hate notes, and witnesses liberal media as “transfobic”.
You get the mainstream tab around the brand head and use it as a powerful marketing prop. The ads are set to run on the appropriate podcasts operated by Michele Tafaya, Megyn Kelly and Riley Gaines. The goal is to make the ad viral.
“The business is increasing with masculinity as we contact more people and involve new people into the shoot and brand, which will help us grow our business.”
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